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澳大利亚联盟营销行业调研报告

澳大利亚IAB广告行业组织在2019年8月~9月期间,向行业的广告主和代理商发布问卷调查关于联盟营销的情况,主要包括以下几方面

一、联盟营销的行业覆盖情况

二、联盟营销人员从业经验

三、联盟渠道预算投入占比

四、联盟渠道预算投入变化

五、联盟合作形式情况

六、联盟客拉新情况

七、联盟投资回报率情况

八、联盟客预算 类型

九、联盟营销移动端占比

十、联盟营销归因测量方式

  1. 广告主或者代理开展联盟项目的占比和年度营业额  Q – Which of the following industry sectors does your company operate in?, Q – Do you currently operate Affiliate Marketing programs for your company or your clients in Australia?
  2. 行业开展联盟项目的占比

Q – How long has your agency/company engaged in Affiliate Marketing in Australia?

3.在联盟行业经验? 

Q – What percentage of your online Marketing spend is attributed to the Affiliate channel?

4.在联盟营销上面预算投入

– What is your average monthly spend on Affiliate Marketing?,

5.预算投入打算 

Q – Over the past year, has your or your client’s spend in the Affiliate channel …  Q – Thinking about you or your client’s Affiliate Marketing spend over the next year, are they planning on having it

6.内部渠道AFF增加对于其他渠道预算投入变化

Q – Which department does your or your client’s Affiliate Marketing budget currently come from?  Q – Which channels, if any, have you or your clients moved budget from to cover that increase? (amongst those increasing Affiliate spend)

7.联盟营销主要付费形式占比

 Q – Which payment models are you actively using through the Affiliate channel?

8.联盟渠道拉新情况

Q – What percentage of customers from the Affiliate Channel would you consider to be new customers?

9.联盟渠道ROI情况

Q – How would you rate Affiliate Marketing in terms of ROI vs other channels?

10.联盟客类型价值评估

– How valuable would you rate the below Affiliate models?

11.联盟渠道移动端占比

Q – Do you have a mobile enabled website/app? Q – What percentage of your total online sales is driven by mobile devices?

12.联盟渠道使用归因模型的情况

Q – What attribution rules or settings do you use for your Affiliate campaigns?

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